Showcasing Ingredients Made In-House
QUESTION FROM: Liza in AZ
“When you are putting an item on a menu or for a special and it’s specifically made in house, do you say ‘homemade’ or ‘made in-house’? I don’t like the sound or look of “homemade”. How do you describe it to sound as modern and appetizing as possible?”
The more modern way is to use your restaurant’s name...or even better yet: Initials. e.g., the Lobster Benedict at Island Creek Oyster Bar is served on an “ICOB english muffin”.